Greg Oden and Tom Nash share a powerful conversation about carrying the burdens no one sees, navigating adversity, identity, and expectations, and discovering how resilience, purpose, and human connection can help us move forward when life feels its heaviest. If the world were ending tomorrow, and you could have one Last Meal, what would it be? That question is the starting point for Last Meal, an immersive live experience created by Tom Nash that uses food as a doorway into deeper conversation. Part interview, part audience Q&A, and part shared meal, Last Meal explores the stories, beliefs, regrets, lessons, and life-defining moments that shape who we are. In this special edition, Tom sits down with former No. 1 overall pick and NBA standout Greg Oden for an honest conversation about pressure, identity, setbacks, and rebuilding when life takes an unexpected turn.

Behind every dynasty, every breakthrough brand, every high-performing organization, and every enduring culture is a shared DNA: a combination of people, purpose, leadership, trust, accountability, and belief that creates something greater than the sum of its parts. Whether you're building a professional sports franchise, a global brand, a startup, or a community, the challenge is the same: how do you create an environment where people perform at their highest level together? In a world where the lines between functions continue to blur, success is no longer driven by individual departments operating in silos. The organizations that win are the ones that align across people, culture, brand, leadership, and performance. In this Opening Keynote, we'll explore the DNA behind winning teams through the lens of sport and business — from locker rooms to boardrooms — because winning isn't simply about talent. It's about creating culture where people, purpose, and performance move as one.

Most organizations are built in departments. The best organizations are built in alignment. Marketing, People, Product, Operations, Sales, and Brand all have different goals, priorities, and ways of working — but customers, employees, and markets don't experience departments. They reward alignment. In this session, leaders from KEEN Footwear pull back the curtain on how they're intentionally building an organization where collaboration isn't an initiative — it's part of the operating system — sharing how cross-functional leadership drives faster decisions, stronger culture, deeper trust, and better results.

Technology doesn't just power organizations anymore — it shapes how teams think, connect, and perform. The best teams aren't separated by talent alone; they're separated by how quickly they learn, communicate, adapt, and execute. From AI and digital collaboration to performance analytics and customer insights, this session explores how modern organizations are leveraging technology to build smarter, faster, more connected teams — because the future won't be defined by the organizations with the most technology, but by the people who use it best.

What does it really mean to carry the weight of a team, an organization, or a community? In this powerful lunch keynote, Britt Oase and Damian Lillard explore the reality of leadership when the expectations are high, the pressure is constant, and people are counting on you. From rebuilding Special Olympics Oregon through crisis to leading on and off the court in Portland, this conversation goes beyond highlight moments and into what leadership actually feels like in real time — how purpose changes perspective, why leadership must evolve in different seasons, and what it takes to show up for others.

The job has changed — not just the title, the work itself. Today's people leaders aren't operating inside clean functional boundaries; they're sitting at the intersection of organizational design, culture, strategy, and the very real human experience of navigating change at speed. In this panel, four executives share what it actually looks like to integrate people, culture, and strategy in service of real business outcomes — from diagnosing what's slowing teams down to building the alignment and trust that make change stick.

In a world where everyone can create content, influence has never been more valuable or more decentralized. Athletes, creators, brands, and communities are reshaping how attention is earned, trust is built, and audiences are engaged. From NIL and personal brands to partnerships and fandom, leaders from sport, culture, and business explore who owns attention today, how influence is evolving, and what it takes to build authentic connections — because influence isn't about who speaks the loudest, it's about who people choose to listen to.

Winning teams don't inherit culture. They build it every day. Culture isn't what's written on a wall — it's the standards people uphold, the accountability they embrace, and the habits they repeat when nobody is watching. In this closing keynote, Oregon State's Mitch Canham and Justin Joyner join talk show host John Canzano for a candid conversation on what it takes to build teams that compete, grow, and win together — because talent may win games, but culture determines what happens next.

Sadie Lincoln has built one of the most values-driven fitness brands in the country without outside capital, without shortcuts, and without compromising the philosophy at the center of it all. In this session she traces the barre3 journey from the inside out, connecting the self-awareness practice that guides every class to the way she leads her company, her team, and herself. She will share the external proof points of success and then go somewhere most founders don't. The invisible truths. The milestones no one else can see that matter just as much as the ones that do. The session closes with a direct challenge to every leader in the room. What are your invisible truths, and are you leading from them?

Every year, companies pour millions into firewalls, endpoint protection, and threat detection. And every year, the breach starts the same way: a convincing email, a friendly voice on the phone, a stranger who knows just enough to be trusted. Attackers have stopped hacking systems. They hack people.

The brands that endure aren't always the biggest — they're the ones that stand for something. In a world obsessed with growth, scale, and attention, the most enduring brands lead with purpose, create genuine connection, and earn loyalty one experience at a time. Founders and brand leaders share what it takes to build organizations people don't just buy from, but believe in, exploring the decisions, values, and leadership principles that create lasting relevance in a rapidly changing world. Because the strongest brands aren't built for the next quarter — they're built for the next decade.